Digital Marketing Training

Implement design marketing campaigns based on customer demographic and product type to reach a wider audience with the effective usage of mobile, email, SEO and Web Analytics

Modes of Delivery

Online Classroom

Instructor Led Live Online Training

 Classroom

Instructor Classroom Training

One To One Training

Customised and exclusive training based on your requirement

Team/Corporate Training

Up your skill be training them on MEAN Stack Development

Key Features

30 hours of Instructor-led training sessions
Interactive hands-on learning
Learn to strategize, design, and execute marketing campaigns.
Understand advanced concepts – PPC, Email, Web Analytics, SEO and Social Media to devise effective marketing strategies
Develop SEO strategies for promotion of the websites
Our Digital Marketing experts will guide students in implementing the techniques for future projects

DESCRIPTION

The future for digital marketing is bright, in fact, digital marketing is the future and the prediction is that it may soon replace all other conventional forms of marketing. Benefits such as reaching out to a wider audience, gaining customer trust, enhancing brand loyalty and reducing associated costs,  have ensured that it has become a mandatory part of all marketing strategies.If you want to make it in the Digital Marketing world then this is the right course for you. From understanding the foundations such as Web Analytics and SEO to the more specific forms of marketing such as E-mail, Mobile and Content, this extensive course gives you the right platform to learn in a flexible and immersive way. Join today and become part of this 540 billion dollar industry that is expected to create 1.5 lakh jobs in the next 2 years.

Here’s what you will learn!

  • Learn all aspects that will make you an online marketing wizard and help you to strategize, design, and execute marketing campaigns.
  • Design marketing campaigns based on customer demographic and product type and reach a wider audience.
  • Learn to effectively use mobile, email, SEO, Web Analytics and other methods to promote a brand online and convert customers.
  • Use Twitter, LinkedIn, Facebook and other social media outlets to reach out to customers and increase website traffic.

Is this course right for you?

Marketing professionals and business owners who want to understand the pulse of digital marketing or students aiming to make a career in this field will benefit from this course.

What do you need to be familiar with?

You need to have a minimum qualification of 10+2 for pursuing this course.

TRAINERS

Amanjot Malhotra

Product Head

Tanbir Kaur

Front-End Designer

Taj Ahmed

Ios Developer

CURRICULUM

Module 1 : Introduction to Digital Marketing

  • Why is everyone joining the Digital Marketing bandwagon
  • How to plan Digital Marketing campaigns

Module 2 : The main components of Digital Marketing

  • Digital Strategy and Planningo Search Engine Optimization
  • Social Media Marketing
  • Mobile Marketing
  • Email Marketing & Web Analytics
  • PPC

Module 3 : Digital Strategy and Planning

  • Introduction to Strategy and Planning
  • Traditional vs Digital Communications
  • Digital Channels
  • Budget
  • Risks and Analytics
  • Strategy Formulation and Plan

Module 4 : Search engine Optimization

  • What is SEO?
  • On-Page and Off-Page best practices
  • How to effectively run ads on Search engines

Module 5 : Social Media Marketing

  • What is social media? How is it relevant in marketing?
  • How to create a social media strategy
  • Blogging for business
  • Advertising on Social media channels

Module 6 : Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Mobile Advertising
  • Mobile Apps
  • Proximity Marketing

Module 7 : Email Marketing

  • How to incorporate email marketing in overall strategy
  • Content creation
  • How to increase email list
  • How to convert from new to existing subscribers
  • How to generate clicks
  • Dynamic Email marketing

Module 8 : Web Analytics

  • Introduction to Web Analytics
  • Key Performance Indicators & Analytics Techniques
  • How to make business decisions based on reports and metrics
  • Google-Specific Techniques and Reports

Module 9 : PPC

  • Key PPC concepts and strengths
  • Keyword Research
  • Google PPC
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Display Networks
  • Conversion Metrics

FREQUENTLY ASKED QUESTIONS

Why should I learn about Digital Marketing ?

The digital marketing spend has increased considerably in the past few years. In the US alone the spending on digital campaigns is expected to increase to 103.37 billion dollars by 2019. India is not far behind, with the online advertising market touching Rs 3,575 crore (577.97 million) in March this year and expected to grow 16{0de7ec389855b9d7aef2e05c970773ef7994d079bf720baa24bf65e014cc7b5b} by 2018. These statistics are testimonial of the fact that organizations are spending big bucks on the digital media space and there is going to be a huge demand for digital marketing specialists going forward.You can be a part of this revolution and considerably enhance your market value by pursuing our course on Digital marketing. Learn how to rope in and convert the online shopper by devising effective digital marketing campaigns and promoting your brand through mobile, email, web analytics or SEO.

What will I accomplish after doing this course?

After completing our course, you will be able to:

  • Learn to use social media platforms to launch marketing campaigns
  • Create effective marketing strategies for brand promotion
  • Learn how to use PPC, Email, Web Analytics, SEO and Social Media to devise effective marketing strategies
  • Learn to write emails and use Twitter, Facebook and LinkedIn to attract potential customers
  • Understand how to use SEO for promotion of your website
  • Reach a wider audience for the promotion of your brand
  • Stay ahead of competition and ensure business success

What project am I expected to do ?

Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will create a digital marketing campaign for a particular product with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.

Why Actiwate?

  • After completing the Mean Stack online course, you will be able to:
    • Understand the basic components of MEAN and their uses
    • Learn about core Node.js building blocks, Express, Angular JS and MongoDB
    • Learn about advanced web technology
    • Learn to authenticate and authorize users with Express
    • Build applications with simple codes and that are easy to test
    • Create enterprise style applications with superb functionality

When will the classes be held

Classes are held on weekends. You can check available schedules and choose the batch timings which are convenient for you.

How many hours of study will be required every week?

You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.

RELATED COURSES

Mean Stack Development

Venue: Saket, New Delhi

Angular JS Development

Venue: Saket, New Delhi

HTML5 AND CSS3 Training

Venue: Saket, New Delhi

ENROLL NOW