Case Studies

Fashonomy – review fashion designer labels

By January 27, 2018 No Comments
Fashonomy

Let the designers feel your love

An extensive online catalogue for designers to share their latest collections and users to post reviews, Fashonomy makes high-end luxury apparel shopping transparent and convenient. Irish for ‘Rate Fashion’, this first-of-its-kind website assembles pictures, details and customer reviews of designers’ latest collections, so you feel confident about spending your hard-earned money.

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Objective

An extensive online catalogue for designers to share their latest collections and users to post reviews, Fashonomy makes high-end luxury apparel shopping transparent and convenient. Irish for ‘Rate Fashion’, this first-of-its-kind website assembles pictures, details and customer reviews of designers’ latest collections, so you feel confident about spending your hard-earned money.
Born out of a love for haute couture and all clothes chic, the story of Fashonomy is written by Radhika Goel. Corporate consultant by day, entrepreneurial wiz by night, Radhika wanted to bring together the collections of India’s well-loved designers in one place and make window-shopping easier. This website lets you compare pieces, read reviews or even post your own and make a mental note of where you’ll be shopping next.
So, before you shop till you drop, make sure you’re armed with notes about fabric, price point and customer satisfaction. Impulse spending can wait, we’re helping you find and buy pieces that you’ll love forever.

Challenges

Gamification of reviews done on the platform.

Approach

Business Benifits

Discovery of flourishing fashion designers.
Extensive online catalogue for designers to share their latest collections and users to post reviews
The website lets you compare pieces, read reviews or even post your own and make a mental note of where you’ll be shopping next.
Better User Experience with minimalistic navigation

Industry Segment

Fashion

Technology and Tools Used

Angular JS
Node JS
Loopback JS
Microsoft SQL
Jquery
HTML5
Amazon Web Services (AWS)

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